The Base Surf Store - Shapers
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James Cheal
Chilli
The founding owner of Chilli Surfboards, James Cheal did his first top turn on a surfboard at the Gold Coast's Greenmount aged 13, and he's been surfing most days since.

In his late teens, Cheal moved to Sydney and started working at a surfboard factory, sanding and sweeping for next to nothing. In 1995, aged 22, Cheal shaped his first board. When he eventually took his creation to water he was more than a little surprised: it actually worked! "It was a total fluke", he laughs. "I shaped about 20 more after that first one and they all went like wet towels."

Cheal knew it wouldn't be a walk in the park, but with that first gem in mind, he persevered with shaping and not long afterwards, it started to pay off. Two years later, Chilli Surfboards was born in a small factory in Brookvale.
In the years that followed, demand for Cheal's boards grew and each week he produced more. Soon, demand was high and some of Australia's best surfers were riding Chilli Surfboards to victory. It wasn't long before World Tour surfers started asking Cheal for boards, too. In 2004, the dearly missed Andy Irons rode Chilli Surfboards in his successful campaign to claim a third world title.

Cheal loves seeing the best surfers in the world ride his boards but would take just as much pride in seeing one under your feet. That's why he's worked hard to create a model range that has something for everyone. Check them out on this site and find your next dream board.

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